it was Fair Cake! You can read all about the cupcakes, and the eating (and rather too much wastage of cupcakes for my liking by the looks of some of the photos), here. My faves, taking part, didn't even make any of the top 3 listings except for Bea's and Crumbs and Doilies (no Outsider Tart or Buttercup...pah) making me have a horrific moment where I thought that maybe I don't know my cupcakes very well at all! But that moment passed, thankfully, and I realised that maybe I have different taste when it comes to cupcakes- there seemed to have been a lot of complaints about "too much frosting" which kinda makes a cupcake a cupcake in my opinion...if you don't like frosting maybe try a bun instead?
You can read about when we tried Fair Cake's cupcakes (on snow day) here
Thanks to Londonist for the pic of the winner.