Tuesday, 24 August 2010

Butter Lane hearts butter!

When we visited New York last year we stayed about 10minutes walk from Butter Lane and took full advantage, visiting on numerous occasions to pick up some of their fabulous cupcakes. They were so good we intended to take a box home but we were slightly delayed at JFK and ate them there instead - what a great way that was to say goodbye to NY.

So today I was very excited to read on Cupcakes Take the Cake that Butter Lane are featuring in the new Lurpak ad campaigns by Saatchi & Saatchi. I thought it was going to be a follow up to all those giant advertising posters that appeared earlier this year with slogans such as "one off's are baked not bought" (I'm still slightly confused re these 'cupcakes' - they are naked). Then I read again....

Saatchi & Saatchi London has launched its first campaign for Lurpak since landing the global account for the premium butter and blends brand earlier this year. The account covers all markets across the world except the UK. DAMN

The TV spots are part of a documentary film made by Saatchi & Saatchi, featuring Pam Nelson, co-owner of the New York bakery ‘Butter Lane’, telling the story of how Lurpak butter helps the cupcakes she makes “the best on the planet”.

Shot inside the bakery in the east Village, Pam Nelson talks about how she quit Wall Street to make cupcakes and enticingly shows and describes quality ingredients being put together to create a little piece of heaven, exemplifying the quality of the Lurpak brand.

It is the first in a series of films that will be created from around the world focusing on people who are passionate about the food they create (where butter is an essential ingredient in their famed product) and have an interesting story to tell

You can watch the advert here and be warned you'll get some serious Kitchen Aid envy at the beginning.

Oh and Pam isn't lying - they really are the best cupcakes in the world!!


Nic's Notebook said...

Wow... Kitchen Aids ahhhh! I want one :) I have started using Lurpak actually, haven't noticed a great deal of difference in taste tho! I want a cupcake now ...!

Manny said...

Butter Lane's cakes did rule indeed! Saatchi & Saatchi should have you doing the UK version with your awesome malteser cupcakes :)

Sarah-Jane - SiliconeMoulds.com said...

aw blimey - look at that row of KitchenAid mixers !!!! I so want one !

I'll take your word that the cupcakes are the best - given you're the cupcake taster queen :-) x

jessielou said...

I haven't made it to Butter Lane yet! A travesty on my part, but the weather here has been so darn humid it just hasn't been conducive to cupcake munching...bring on september!

I heart cupcakes said...

Nic -they're gorgeous aren't they. I have to say the best butter I've found for taste in cupcakes is Rachel's Organic - makes a really lovely pale buttercream

Manny - you are so biased but thank you :)

Sarah-Jane - aren't they beautiful! I want one! They were such good cupcakes - and such a cute little store with lovely staff!

Jessielou - definitely worth going to!! If you go before it gets too cold you can buy a cupcake, get a coffee and sit in Tompkins Square watching the dog park :)