Showing posts with label cupcake hate. Show all posts
Showing posts with label cupcake hate. Show all posts

Sunday, 29 March 2009

Cupcakes must be stopped


Utter piffle from the Telegraph (nothing new there!)

Every so often, as the privileged occupier of a newspaper column, it falls to me to sound a warning note on a matter of the utmost national importance, and now we face a threat that must be tackled if in future we are all to sleep easier in our beds. I refer, of course, to the invasion of the American cupcake.

The cupcake, a mound of greasy sponge sagging under a grossly overweight hat of buttercream frosting, is an abomination. I fell for it once, or at least I was briefly seduced by the idea of it. I had watched the girls on Sex and the City tucking into cupcakes at New York's Magnolia bakery, and when I was in New York with my husband some years ago we went straight there and ordered the specialty. But even I couldn't manage to make it through the topping: it was so glutinously thick and sweet it made my teeth ache.

Now those very cupcakes are proliferating in fashionable bakeries right across Britain, sweating and stiffening in numerous shop windows. I wouldn't object, particularly, except that they appear to be driving out our own British native, the fairy cake, a thing of delicate glory. Where a third of the cupcake's body weight is composed of bulky frosting, the smaller fairy cake boasts only a thin, hard layer of icing atop its sponge: when married to a large cup of hot tea, it is as near to perfection as a small cake can come.

The cupcake is the culinary equivalent of the chunky, aggressive grey squirrel, pushing out its frailer rival: if we don't act now, fairy cakes will soon only be found in obscure, out-of-the-way tea-shops in the Outer Hebrides or the Isle of Wight. The cupcake is over-iced, overpriced and over here. It must be stopped.

again I say PIFFLE! As for greasy sponge??? I don't recall ever having a proper cupcake that tasted greasy - only the horrid "healthy" ones from Whole Foods which were full of oil. You can get fairy cakes in every supermarket in the UK - mass produced, full of additives to keep them in date for a month and tasting of nothing but sugar and more sugar in the royal icing. Cupcakes however are full of fresh ingredients, no additives and taste better...end of!